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高樂伯Ｖ.Ｓ大寶漆
Co-Creating the Blueprint for
International Cooperation 2025
GLOBAL PAINT×TAIHO PAINT
2025 /荷中聯袂
為進一步深化與荷蘭高樂伯Global Paint長年合作伙伴的策略聯盟，大寶團隊于5月17日至21日展開為期五日的商務行程，雙方于會議期間正式簽署2025-2026品牌授權合作計劃，并舉辦隆重的簽約與剪彩儀式，為未來的布局揭開新篇章。
To further strengthen the strategic alliance with long-term Dutch partner Global Paint, the TAIHO team embarked on a five day business trip from May 17 to 21. During the meetings, the two parties officially signed the 2025-2026 brand licensing cooperation plan and held a grand signing and ribbon-cutting ceremony, marking a new chapter in their future collaboration.
Ｇ&T合作簽約
此次簽約儀式別具創意與情感意義，高樂伯總裁Kees特別邀請當地知名畫家以“G”與“T”兩個字母為主題，分別代表Global Paint與Taiho Paint，創作一幅融合東西方藝術語匯的油畫作品。簽約當日，雙方代表共同剪下畫作中央，各自保留一半，象征兩家企業跨越地域、文化的深度連結。
The signing ceremony was uniquely creative and emotionally significant. Global Paint President Kees specially invited a renowned local artist to create an oil painting featuring the letters "G" and "T," representing Global Paint and Taiho Paint, respectively. The artwork blended Eastern and Western artistic expressions. On the day of the signing, representatives from both sides jointly cut the painting in half, each retaining one portion as a symbol of the profound connection between the two companies, transcending geography and culture.
GLOBAL PAINT × TAIHO PAINT
G字部分由大寶帶回中國東莞總部珍藏，T字則由高樂伯于荷蘭總部永久展示。
The "G" section was returned by Taiho to its headquarters in Dongguan, China, for preservation, while the "T" section will be permanently exhibited at Global Paint's headquarters in the Netherlands.
高樂伯總裁Kees于儀式中表示：「這幅畫不僅象征我們兩個品牌之間的合作關系，更承載著我們對大寶漆長年情誼的珍視與感念。五年未見，今天我們再次面對面，不只是商業上的重逢，更像是久別重聚的老朋友。雖然我們身處不同的國度，但我們的心始終連在一起。我希望透過這幅畫讓世界看見，中西方品牌不只可以合作，更能彼此理解、信任，如同兄弟般攜手前行，共同走得更遠。」
At the ceremony, Global Paint President Kees remarked: "This painting not only symbolizes the partnership between our two brands but also carries our appreciation and gratitude for the long-standing friendship with Taiho Paint. After five years apart, we are meeting face-to-face again today—not just as a business reunion but like old friends reconnecting. Though we are from different countries, our hearts have always been connected. I hope this painting will show the world that Eastern and Western brands can not only cooperate but also understand and trust each other, moving forward hand in hand like brothers to go even further together."
品牌戰略共繪未來
會議中，大寶漆分享了2021至2025年市場成果及未來趨勢，包括特色墻面漆、粉劑與藝術涂料等品項的高度需求及推動品牌合作的中長期策略。高樂伯則展示其在荷蘭、庫拉索與蘇里南的營銷成效及新品研發進展，包括硅膠屋頂防水涂料與技術創新亮點。
During the meeting, Taiho Paint shared its market achievements from 2021 to 2025 and future trends, including the demand for specialty wall paints, powder coatings, and art paints, as well as mid-to-long-term strategies for brand collaboration. Global Paint showcased its marketing results in the Netherlands, Curaçao, and Suriname, along with progress in new product development, such as Silicone Roofing TG coatings and technological innovations.
深化品牌戰略合作
雙方并在會議中達成多項合作共識，包括推動品牌新商標于中國注冊、建立季度定期在線會議機制、協助產品升級與優化、共同研議在地化營銷模式，并規劃年度互訪計劃，以具體行動深化伙伴關系，展現雙方在品牌經營與國際拓展上的高度信任與長遠承諾。
The two sides reached several cooperation agreements, including:
Promoting the registration of the new brand trademark in China.
Establishing a quarterly online meeting mechanism.
Assisting in product upgrades and optimization.
Jointlydeveloping localized marketing strategies.
Planning annual exchange visits.
These concrete actions demonstrate the deep trust and long-term commitment between the two parties in brand management and international expansion.
荷中共行
此次荷蘭之行，不僅深化了雙方在品牌與市場層面的戰略合作，更透過別具象征意義的藝術剪彩儀式，彰顯出超越商業層面的伙伴關系與文化連結。此行不僅是合作歷程中的一大進展，更成為大寶品牌國際化道路上的重要里程碑。
This visit to the Netherlands not only deepened strategic cooperation in branding and market development, but also underscored a partnership that goes beyond business—symbolized by the artistic ribbon-cutting ceremony. It marks a significant milestone in Taiho’s journey toward global brand recognition.
